Broadcast Television Touches All the Bases!

By Roy Gilman | TV Insights & Analytics Consultant | Katz Television Group

Hope springs eternal at the start of every Major League Baseball season. All teams have aspirations of lifting the Commissioner’s Trophy at the end of a championship year. But as the season winds its way through spring and summer, those aspirations will be dashed for most. There is one “team” however, that is always on its game and delivers a championship performance all season long: Broadcast Television. Consider some of the league-leading statistics for MLB viewers on Broadcast Television…

• 42% are women (MLB is not just for the “Boys of Summer”)
• Their average household income is above $108,000
• They are 22% more likely to buy a new car in the next year
• 14% hold a post-graduate degree

Download our presentation to see more reasons why reaching MLB viewers on Broadcast Television is a home run every time.