Broadcast Television Takes it Into the End Zone!

By Roy Gilman | TV Insights & Analytics Consultant | Katz Television Group

As summer winds down it can mean only one thing: NFL football is back! Since the final whistle at the end of last season’s Big Game, every football fan has counted the days until the chase for the championship trophy can begin anew.

Legendary coach Vince Lombardi famously said, “Winning isn’t everything, it’s the only thing.” The same can be said about television viewership:

82% of NFL Superfans are Broadcast Television Viewers!

A Katz analysis of the National Football League on Broadcast Television showed:

• The NFL is watched by BOTH men and women, with women representing 45% of the viewership.

• The NFL is also upscale entertainment, with an average household income that exceeds $106,000. These premium viewers are primed to take vacations, visit Quick Serve Restaurants (QSR), purchase automobiles and much more.

Download our presentation to see more reasons why reaching NFL viewers on Broadcast Television is a touchdown every time.