--- title: "America Tunes In 2025: College Basketball on Broadcast TV is a High Scorer!" description: Katz Television Group demonstrates preferences that vary at the local level and Broadcast TV is an effective way to reach local consumers. image: https://insights.katztvgroup.com/hubfs/Screenshot%202025-11-13%20152143%20basketball%20net-2.png --- [![KTG-Logo-White-1-2](https://insights.katztvgroup.com/hubfs/KTG-Logo-White-1-2.svg)](https://katztvgroup.com/) - [About KTG](https://katztvgroup.com/about-us) - [Our Culture](https://katztvgroup.com/our-culture) - Our Divisions - [Ad Sales Operations](https://katztvgroup.com/our-divisions/ad-sales-operations) - [Direct Marketing](https://katztvgroup.com/our-divisions/direct-marketing) - [Katz Digital Video](https://katztvgroup.com/our-divisions/katz-digital-video) - [Local Activation](https://katztvgroup.com/our-divisions/local-activation) - [Partnerships and Development](https://katztvgroup.com/our-divisions/partnerships) - [Political](https://katztvgroup.com/our-divisions/political) - [Insights](https://insights.katztvgroup.com/) - [Careers](https://katztvgroup.com/careers) - [Press](https://katzmedia.com/pressroom/company/katz-television-group?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1678138928622.1678209321911.6&__hssc=144246122.3.1678209321911&__hsfp=1483251232) - [Contact](https://katztvgroup.com/contact-us) [\< Back to Insights](https://insights.katztvgroup.com/) [America Tunes In](https://insights.katztvgroup.com) # College Basketball on Broadcast TV is a High Scorer! November 17, 2025 ![featured-image](https://insights.katztvgroup.com/hubfs/Screenshot%202025-11-13%20152143%20basketball%20net-2.png) [\< Back to Insights](https://insights.katztvgroup.com/) # College Basketball on Broadcast TV is a High Scorer! by Katz Television Group . November 17, 2025 ![Search Icon](https://insights.katztvgroup.com/hubfs/katz-tv-june-2022/Group%2070%20(1).png "Search Icon") ![](https://insights.katztvgroup.com/hubfs/Screenshot%202025-11-13%20152143%20basketball%20net-2.png) [\< Back to Insights](https://insights.katztvgroup.com/) # College Basketball on Broadcast TV is a High Scorer! by Katz Television Group . November 17, 2025 Broadcast Television is the Best Way to Deliver High Interest College Basketball Viewers By Michael Steinberg | VP/TV Insights & Analytics | Katz Television Group Katz Television Group has analyzed College Basketball viewership across demographics, various forms of media and lifestyles and activities. **68% of Adults Who Are Very Interested in COLLEGE BASKETBALL watch Broadcast TV.** - When viewers are given a choice of where to view College Basketball games, they overwhelmingly choose broadcast TV. **BROADCAST TV OUTPERFORMS ALL OTHER MEDIA**  ![](https://insights.katztvgroup.com/hs-fs/hubfs/image-png-Nov-13-2025-06-10-52-8713-PM.png?width=601&height=467&name=image-png-Nov-13-2025-06-10-52-8713-PM.png)   - Broadcast TV offers exceptional value and reach of college basketball audiences. - Broadcast TV delivers the greatest audience compared to other forms of media and has an attractive audience with broad income distribution as well as educated viewers. **Local Broadcast: Delivers More & Reaches More** Download our presentation to see more reasons why reaching College Basketball viewers on Broadcast Television is a layup every time. 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