Broadcast Television is the Best Way to Deliver High Interest College Basketball Viewers

By Michael Steinberg | VP/TV Insights & Analytics | Katz Television Group

Katz Television Group has analyzed College Basketball viewership across demographics, various forms of media and lifestyles and activities.

68% of Adults Who Are Very Interested in COLLEGE BASKETBALL watch Broadcast TV.

• When viewers are given a choice of where to view College Basketball games, they overwhelmingly choose broadcast TV.

BROADCAST TV OUTPERFORMS ALL OTHER MEDIA

• Broadcast TV offers exceptional value and reach of college basketball audiences.

• Broadcast TV delivers the greatest audience compared to other forms of media and has an attractive audience with broad income distribution as well as educated viewers.

  Local Broadcast: Delivers More & Reaches More

Download our presentation to see more reasons why reaching College Basketball viewers on Broadcast Television is a layup every time.