Broadcast Television is the Best Way to Deliver High Interest College Basketball Viewers
By Michael Steinberg | VP/TV Insights & Analytics | Katz Television Group
Katz Television Group has analyzed College Basketball viewership across demographics, various forms of media and lifestyles and activities.
68% of Adults Who Are Very Interested in COLLEGE BASKETBALL watch Broadcast TV.
BROADCAST TV OUTPERFORMS ALL OTHER MEDIA
Broadcast TV offers exceptional value and reach of college basketball audiences.
Broadcast TV delivers the greatest audience compared to other forms of media and has an attractive audience with broad income distribution as well as educated viewers.
Local Broadcast: Delivers More & Reaches More
Download our presentation to see more reasons why reaching College Basketball viewers on Broadcast Television is a layup every time.