---
title: Shoot, Swish, Score! Broadcast Dominates 2026 NCAA Action!
description: Katz Television Group's Content Strategy reviews the national performance of the 2026 NCAA Basketball Tournament--'March Madness' for Men and Women.
image: https://insights.katztvgroup.com/hubfs/NCAA-Basketball-Featured-NTI.gif
---

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# Shoot, Swish, Score! Broadcast Dominates 2026 NCAA Action!

April 16, 2026

![featured-image](https://insights.katztvgroup.com/hubfs/NCAA-Basketball-Featured-NTI.gif)

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# Shoot, Swish, Score! Broadcast Dominates 2026 NCAA Action!

by Lisa Hollaender | VP, Director of Content Strategy . April 16, 2026

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# Shoot, Swish, Score! Broadcast Dominates 2026 NCAA Action!

by Lisa Hollaender | VP, Director of Content Strategy . April 16, 2026

The 2026 NCAA Men's Basketball Tournament finished its 87th season on April 6th with the Michigan Wolverines boasting a win over the UConn Huskies with a score of 69-63. This is the second win for the Wolverines since 1989 where they beat Seton Hall. TBS broadcast the 2026 Final Four (7.2M P2+) and National Championship (8.7M) this year, underscoring CBS' year ago NTI performance by -57% (16.8M) and -56% (19.6M), respectively, in P2+ impressions. Comparing CBS' full 2026 tournament average to Turner (TBS, TNT & TruTV), CBS still outpaced the Cable nets by +144% (6.7M vs 2.8M) even without the Final Four and Nat'l Championship. Broadcast also achieved superiority over Cable with the Women's Tournament on ABC, defeating ESPN by +100% in P2+ as well as producing more eyeballs among all key demos across the board. The women's madness concluded with their National Championship on April 5th where the UCLA Bruins beat the South Carolina Gamecocks 79-51 in it's first ever NCAA title. 

<iframe loading="lazy" src="https://e.infogram.com/_/hVRfzYGdGWVkHk3XJoFU?src=embed&amp;embed_type=responsive_iframe" title="2026 March Madness" allowfullscreen allow="fullscreen" style="position: absolute; width: 100%; height: 100%; top: 0px; left: 0px; border-width: medium; border-style: none; border-color: currentcolor; border-image: initial; padding: 0px; margin: 0px;"></iframe>

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