Root, Root, Root for the Home Team!
By Michael LaSardo | VP, Director TV Insights & Analytics | Katz Media Group
Major League Baseball Opening Day is Thursday, March 30! The start of the 2023 season provides a clean slate for every team as they begin their 162-game ascent to becoming World Series Champions.
There are 30 teams in Major League Baseball (MLB). All are based in the U.S. except for the Toronto Blue Jays. Conveniently, each of the 29 U.S. based teams call a Nielsen metered market their home DMA. This allows for a fun Household (HH) audience analysis as we enter the 2023 season.
Once again, Katz Television Group analyzed the HH impressions of all 29 teams within their respective home markets: Astros in Houston, Brewers in Milwaukee, Reds in Cincinnati. You get it.
Over the past 5 season, each of the 29 teams were featured at least once in a FOX MLB game of the week. And every team saw a boost when comparing local games to all other games in the market.
Each of the 30 teams are part of one of six MLB Divisions. The National League Central Division has seen the best performance, with each team outperforming all other games in the market by 6X or more. While the Pittsburgh Pirates were #1 in this division, overall Boston was the #1 market, with Red Sox games out delivering non-Red Sox games by more than 12X!
When LOCAL teams are featured in the FOX MLB game of the week, LOCAL fans in LOCAL markets tune in!