--- title: Katz Television Group America Tunes In 2/10/22 description: Katz TV Group provides an update on recent marketplace research around media and consumer behaviors. image: https://insights.katztvgroup.com/hubfs/Olympics%20Open.png --- [![KTG-Logo-White-1-2](https://insights.katztvgroup.com/hubfs/KTG-Logo-White-1-2.svg)](https://katztvgroup.com/) - [About KTG](https://katztvgroup.com/about-us) - [Our Culture](https://katztvgroup.com/our-culture) - Our Divisions - [Ad Sales Operations](https://katztvgroup.com/our-divisions/ad-sales-operations) - [Direct Marketing](https://katztvgroup.com/our-divisions/direct-marketing) - [Katz Digital Video](https://katztvgroup.com/our-divisions/katz-digital-video) - [Local Activation](https://katztvgroup.com/our-divisions/local-activation) - [Partnerships and Development](https://katztvgroup.com/our-divisions/partnerships) - [Political](https://katztvgroup.com/our-divisions/political) - [Insights](https://insights.katztvgroup.com/) - [Careers](https://katztvgroup.com/careers) - [Press](https://katzmedia.com/pressroom/company/katz-television-group?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1678138928622.1678209321911.6&__hssc=144246122.3.1678209321911&__hsfp=1483251232) - [Contact](https://katztvgroup.com/contact-us) [\< Back to Insights](https://insights.katztvgroup.com/) [America Tunes In](https://blog.katztvgroup.com/tag/america-tunes-in) # 2022 Olympic Opening Ceremony • Memorable Moments February 9, 2022 ![featured-image](https://insights.katztvgroup.com/hubfs/Olympics%20Open.png) [\< Back to Insights](https://insights.katztvgroup.com/) # 2022 Olympic Opening Ceremony • Memorable Moments by Katz Television Group . February 9, 2022 ![Search Icon](https://insights.katztvgroup.com/hubfs/katz-tv-june-2022/Group%2070%20(1).png "Search Icon") ![](https://insights.katztvgroup.com/hubfs/Olympics%20Open.png) [\<\< Back to Insights](https://insights.katztvgroup.com/) # 2022 Olympic Opening Ceremony • Memorable Moments by Katz Television Group . February 9, 2022 ## OLYMPICS OPENING CEREMONY - LOCAL DELIVERY   **OLYMPICS OPENING CEREMONY** The 2022 Winter Olympics kicked off on February 4th as more reserved event than in previous years.  Pandemic restrictions, political concerns and a boycott by U.S. government officials made for a toned-down celebration.  In addition, the 13-hour time difference meant the live event started early Friday morning, with NBC replaying it in primetime.  According to NBC, the Total Audience Delivery was 12.8 million in primetime on Friday night (includes all NBC platforms).  While it didn't match previous opening events, it still brought massive ratings increases over typical delivery.   The Prime replay (with prime shift) delivered HH increases up to 5 times higher than Jan'22 time period deliveries across the 56 metered markets.  Top markets include San Francisco, Philadelphia, Minneapolis, Boston and New York. [![MM OLYMPICS OPENING-1](https://insights.katztvgroup.com/hs-fs/hubfs/MM%20OLYMPICS%20OPENING-1.png?width=1060&height=969&name=MM%20OLYMPICS%20OPENING-1.png)](https://insights.katztvgroup.com/hubfs/MM%20OLYMPICS%20OPENING-1.png) In the 25 LPM markets, key adult demos increased up to 5 times the time period delivery.  Young adults (18-34) were particularly strong, with Minneapolis, Philadelphia, San Francisco, New York and Orlando generating the largest increases.   [![MM OLYMPICS OPENING DEMOS-1](https://insights.katztvgroup.com/hs-fs/hubfs/MM%20OLYMPICS%20OPENING%20DEMOS-1.png?width=1100&height=784&name=MM%20OLYMPICS%20OPENING%20DEMOS-1.png)](https://insights.katztvgroup.com/hubfs/MM%20OLYMPICS%20OPENING%20DEMOS.png) Source: Nielsen NSI overnights, dates as listed. --- ## KATZ SURVEY: WINTER OLYMPICS   **KATZ OLYMPIC VIEWER SURVEY - FIRST 4 DAYS** What's the buzz on this year's Olympics?  A Katz survey of Olympic viewers (fielded 2/5-8) gives us some insights into favorite sports, TV coverage, and connections with local athletes.  We also take a look at whether local news coverage is making a mark. **TOP OLYMPIC EVENTS** No surprise that figure skating is first out of the gate with over 6 in 10 Olympic viewers saying they've watched the competition.  Ski jumping, alpine skiing, speed skating, snowboard and curling are also among the top-viewed events.   [![events seen](https://insights.katztvgroup.com/hs-fs/hubfs/events%20seen.png?width=1346&height=937&name=events%20seen.png)](https://insights.katztvgroup.com/hubfs/events%20seen.png) Almost half of respondents have watched at least some of the Olympic coverage.  Their favorite Opening Ceremony moment is when Team USA entered the 'Bird's Nest' during the Parade of Nations.  Over 4 in 10 have seen Olympic coverage on their local news station, and almost 2 in 10 know of an athlete who comes from their area. ![](https://insights.katztvgroup.com/hs-fs/hubfs/olympic%20survey%20summary.png?width=1277&height=802&name=olympic%20survey%20summary.png) Source: Katz Survey, February 5-8, 2022. --- ## KATZ SURVEY: WINTER OLYMPIC MEMORABLE MOMENTS   What are the top moments in Winter Olympic history?  Almost half (48%) of responses say it's the 1980 U.S. Hockey Team's **'Miracle on Ice.'**  The second was the Nancy Kerrigan/Tonya Harding incident leading into the 1994 Winter Olympics, third is the Jamaican Bobsledders run (and they're back!), followed by Apolo Ohno's and Dorothy Hamilton's gold medal wins.  ![miracle on ice pic](https://insights.katztvgroup.com/hs-fs/hubfs/miracle%20on%20ice%20pic.jpg?width=334&name=miracle%20on%20ice%20pic.jpg) The **"Miracle on Ice"** was an ice hockey game during the 1980 Winter Olympics in Lake Placid, New York.  Though the Soviet Union was a four-time defending gold medalist and heavily favored, the United States upset them and won 4–3.  The Russian team consisted primarily of professional players with significant experience in international play. By contrast, the United States' team, led by head coach Herb Brooks, was composed mostly of amateur players, with only four players with minimal minor-league experience. - [Wikipedia](https://en.wikipedia.org/wiki/Miracle_on_Ice)   click for full screen [![Olympic survey memorable moments-2](https://insights.katztvgroup.com/hs-fs/hubfs/Olympic%20survey%20memorable%20moments-2.png?width=1335&height=1180&name=Olympic%20survey%20memorable%20moments-2.png)](https://insights.katztvgroup.com/hubfs/Olympic%20survey%20memorable%20moments-2.png) Source: Katz Survey, February 5-8, 2022. ---     [\< Back to Insights](https://insights.katztvgroup.com/) ## More Insights Trending Insights Katz Local Vote ![Group 28](https://insights.katztvgroup.com/hubfs/katz-media-radio-2022/Group%2028.svg) Your Media Compass for the U.S. Political Landscape INTERACTIVE GUIDE ## The latest Insights from Katz Directly to Your Inbox [![SIGN UP NOW](https://no-cache.hubspot.com/cta/default/4962667/131bf4de-93eb-46a6-a824-2653c840ebef.png)](https://cta-redirect.hubspot.com/cta/redirect/4962667/131bf4de-93eb-46a6-a824-2653c840ebef) FOLLOW KATZ ON LINKEDIN ![](https://insights.katztvgroup.com/hubfs/katz-tv-june-2022/blog/linkedin-img.png) ![](https://insights.katztvgroup.com/hubfs/katz-tv-june-2022/blog/search-icon-new.png) ## The latest Insights from Katz Directly to Your Inbox [![SIGN UP NOW](https://no-cache.hubspot.com/cta/default/4962667/b884530e-3de5-4a60-a333-d4c6724d1c32.png)](https://cta-redirect.hubspot.com/cta/redirect/4962667/b884530e-3de5-4a60-a333-d4c6724d1c32) Explore More Insights at the [Katz Media Group Insights Hub](https://katzmedia.com/insights) - [![linkedin icon](https://insights.katztvgroup.com/hubfs/footer-icons/linkedin.svg) ![linkedin icon](https://insights.katztvgroup.com/hubfs/Katz_audio_2022/Images/linkedin-hover.svg)](https://www.linkedin.com/company/katz-media) - [![facebook icon](https://insights.katztvgroup.com/hubfs/footer-icons/fb.svg) ![facebook icon](https://insights.katztvgroup.com/hubfs/Katz_audio_2022/Images/facebook-hover.svg)](https://www.facebook.com/katzmediagrp/) - [![twitter icon](https://insights.katztvgroup.com/hubfs/footer-24/twiiter-icon.svg) ![twitter icon](https://insights.katztvgroup.com/hubfs/footer-24/twiiter-hover.svg)](https://x.com/katz__media) - [![instagram icon](https://insights.katztvgroup.com/hubfs/footer-icons/insta.svg) ![instagram icon](https://insights.katztvgroup.com/hubfs/Katz_audio_2022/Images/instagram-hover.svg)](https://www.instagram.com/katz__media) [Katz Media](https://katzmedia.com/?__hstc=197324272.bdaa4248aa517425f458118c72fd868d.1667930645629.1668793200143.1668795772174.5&__hssc=197324272.24.1668795772174&__hsfp=4183881444) [Katz Digital](https://katzdigital.com/?__hstc=144246122.6db9fa5dfba869d43bf04b2e82cf5310.1660156676594.1660156676594.1660156676594.1&__hssc=144246122.1.1660156676594&__hsfp=3339184355) [Katz Live](https://katzdigital.com/katz-live/) [Katz Radio Group](https://katzradiogroup.com/?__hstc=197324272.bdaa4248aa517425f458118c72fd868d.1667930645629.1668793200143.1668795772174.5&__hssc=197324272.24.1668795772174&__hsfp=4183881444) [Katz Television](https://katztvgroup.com/?__hstc=197324272.bdaa4248aa517425f458118c72fd868d.1667930645629.1668793200143.1668795772174.5&__hssc=197324272.24.1668795772174&__hsfp=4183881444) [Katz Multicultural](https://katzmulticultural.com/?__hstc=197324272.bdaa4248aa517425f458118c72fd868d.1667930645629.1668793200143.1668795772174.5&__hssc=197324272.24.1668795772174&__hsfp=4183881444) **[Katz Media](https://katzmedia.com/?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1682693976013.1682701743491.28&__hssc=144246122.1.1682701743491&__hsfp=1061877658)** [Katz Digital](https://katzdigital.com/?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1682693976013.1682701743491.28&__hssc=144246122.1.1682701743491&__hsfp=1061877658) [Katz Live](https://katzdigital.com/katz-live/) [Katz Radio Group](https://katzradiogroup.com/?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1682693976013.1682701743491.28&__hssc=144246122.1.1682701743491&__hsfp=1061877658) [Katz Television](https://katztvgroup.com/) [Katz Multicultural](https://katzmulticultural.com/?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1682693976013.1682701743491.28&__hssc=144246122.1.1682701743491&__hsfp=1061877658) [Privacy Policy](https://katzmedia.com/privacypolicy/?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1682691133061.1682693976013.27&__hssc=144246122.1.1682693976013&__hsfp=2089710868)[Terms of Use](https://katzmedia.com/terms-of-use/?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1682691133061.1682693976013.27&__hssc=144246122.1.1682693976013&__hsfp=2089710868)Cookie Preferences This site is for business use only. 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