---
title: "America Tunes In 2026: Broadcast Television Hits A Grand Slam With MLB Viewers"
description: Katz Television Group demonstrates why reaching MLB viewers on Broadcast Television is a home run every time
image: https://insights.katztvgroup.com/hubfs/MLB-2026-wooden-bat-featured.jpg
---
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America Tunes In
# Broadcast Television Hits A Grand Slam With MLB Viewers
April 20, 2026
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# Broadcast Television Hits A Grand Slam With MLB Viewers
by Katz Television Group . April 20, 2026
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# Broadcast Television Hits A Grand Slam With MLB Viewers
by Katz Television Group . April 20, 2026
Broadcast Television Steps Up To The Plate!
By Roy Gilman | TV Insights & Analytics Consultant | Katz Television Group
The new baseball season is here, and all 30 major league teams are dreaming of World Series glory. As spring turns into summer and then fall, some teams’ chances of winning will fade. But one "team" will be a steady winner all season long: Broadcast Television.
A recent Katz study of MLB fans reveals some interesting insights:
- 80% of MLB Superfans tune in to games on Broadcast Television.
- Of all the MLB viewers watching on Broadcast Television, 42% are women, showing that MLB’s appeal goes well beyond just the traditional “*Boys* of Summer.”
- These viewers have an average household income of over $114,000, which means they have solid buying power.
- They also enjoy other sports like basketball, golf, and even pickleball.
- Many are actively involved in their communities through religious, educational, and military/veterans organizations.
- They’re 38% more likely to eat at upscale restaurants.
- A lot of them are planning to travel, buy or lease a new vehicle, and make home improvements in the coming year.
- Plus, half of these viewers have a college degree or higher.
Download our presentation to find out why connecting with MLB viewers on Broadcast Television is still a winning play.
[](https://cta-redirect.hubspot.com/cta/redirect/4962667/30ca50d9-e4d4-4c4b-b5cd-588c97e2665e)
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## More Television Insights
## [Television vs. Social Media Advertising](https://insights.katztvgroup.com/america-tunes-in-2026-television-vs.-social-media-advertising)
September 17, 2026
## [Broadcast Television Hits A Grand Slam With MLB Viewers](https://insights.katztvgroup.com/america-tunes-in-2026-broadcast-television-hits-a-grand-slam)
April 20, 2026
## [College Basketball on Broadcast TV is a High Scorer!](https://insights.katztvgroup.com/america-tunes-in-2025-college-basketball-broadcast-tv-high-scorer)
November 17, 2025
Featured Insights
- [Television vs. Social Media Advertising](https://insights.katztvgroup.com/america-tunes-in-2026-television-vs.-social-media-advertising)
- [Broadcast Television Hits A Grand Slam With MLB Viewers](https://insights.katztvgroup.com/america-tunes-in-2026-broadcast-television-hits-a-grand-slam)
- [College Basketball on Broadcast TV is a High Scorer!](https://insights.katztvgroup.com/america-tunes-in-2025-college-basketball-broadcast-tv-high-scorer)
- [NFL on Broadcast Television Crosses the Goal Line!](https://insights.katztvgroup.com/america-tunes-in-2025-broadcast-television-crosses-the-goal-line-2)
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