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Now that the field has been cleared on the 2024-25 NFL Primetime season -- regular, post and Super Bowl (SB), here's what happened. There is no denying the plethora of eyeballs that American football brings to broadcast television, making it the strongest performer in primetime versus any other program or genre. Using SUNDAY NIGHT FOOTBALL's NFL playbook, this season has demonstrated solid results for broadcast with NBC continuing to lead the charge, besting cable. Super Bowl LIX was victorious with significant increases for the "biggest game of the year". In fact, LIX surpassed last year's score, making it "the most-watched SB ever". Aside from the "halftime headliners hitting the high note" in the most watched half-hour of the live event, the SB is also synonymous with being the driver for the "Power of Live" television, always landing as the #1 live performer in primetime and #1 in co-viewing every season.
