The NFL Regular Season + the Super Bowl=SUCCESS for Broadcast!!
Now that the field has been cleared on the 2023-24 NFL Primetime season -- regular, post and Super Bowl (SB) -- let's begin to wrap it up. There is no denying the plethora of eyeballs that American football brings to broadcast television, making it the strongest performer in primetime versus any other program or genre. Luckily, this season has shown incredible results for broadcast, with significant increases during the NFL season as well as with the "biggest game of the year" -- SB LVIII. In fact, this was the most-watched SB ever, achieving continued success versus cable and streaming. Aside from the "halftime headliners hitting the high note" in the most watched half-hour of the live event, the SB is also synonymous with being the driver for the "Power of Live" television, always landing as the #1 live performer in primetime and #1 in co-viewing.